Growth & Performance

Data-Driven Digital Marketing That Compounds Customer Acquisition.

We position, promote, and scale digital products through systematic paid acquisition, creative messaging, and conversion rate optimisation.
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What we build

Digital Marketing, end to end.

01

Paid Search & Display Acquisition

Targeted Google Ads and Bing campaigns capturing high-intent search traffic with negative keyword sculpting and bid automation.

  • High-intent search campaigns
  • Display remarketing funnels
  • Automated smart bidding strategies
  • Granular keyword attribution
02

Paid Social & Paid Creator Campaigns

Performance campaigns on Meta, LinkedIn, and X engineered to engage target demographic personas with compelling creative.

  • LinkedIn account-based marketing (ABM)
  • Meta dynamic product ads
  • Creative variant testing pipelines
  • Retargeting sequences
03

Full-Funnel Conversion Optimisation (CRO)

Systematic auditing of landing pages and registration funnels to maximise conversion percentage on existing traffic.

  • A/B split testing experiments
  • Scroll and click heatmap analysis
  • Checkout micro-copy optimisation
  • Form drop-off mitigation

Problems we solve

Common friction, addressed directly.

  • The problem

    Burning ad spend on clicks that never convert into actual qualified leads or revenue.

    Our approach

    We tighten audience targeting, align landing page copy with ad hooks, and filter out low-intent queries.

  • The problem

    Inability to accurately attribute which marketing channels are driving customer purchases.

    Our approach

    We install server-side conversion APIs and multi-touch attribution models that bypass browser tracking blocks.

  • The problem

    Fatigued ad creatives driving customer acquisition costs (CAC) unsustainably high.

    Our approach

    We operate continuous creative testing sprints, refreshing visual angles and messaging weekly.

Capabilities

Standards we work to.

  • Server-Side Conversion APIs (CAPI)

    Server-to-platform event forwarding that improves the accuracy of conversion data.

  • B2B Account-Based Marketing

    Hyper-targeted LinkedIn campaigns targeting specific enterprise decision-makers and job titles.

  • Landing Page Rapid Deployment

    Building high-speed custom landing pages paired with dedicated ad campaign ad groups.

  • Transparent Telemetry Reporting

    Real-time Looker Studio dashboards tracking blended CAC, ROAS, and qualified pipeline.

Kizoona Tech · Stack

Tools we typically use.

Ad Platforms

  • Google Ads
  • Meta Ads Manager
  • LinkedIn Campaign Manager
  • X Ads

Analytics & Attribution

  • Google Analytics 4
  • Looker Studio
  • PostHog
  • Triple Whale

Testing & CRO

  • Hotjar
  • VWO
  • Unbounce
  • Google Tag Manager

Scientific Growth Framework

  • Data-driven budget allocation prioritising validated return on ad spend (ROAS)
  • Less weight on vanity metrics like impressions; more on revenue and pipeline
  • Systematic multivariate creative testing isolating hooks, bodies, and calls to action
  • Direct integration between marketing pixels and customer CRM lifecycles

Delivery

How a typical engagement runs.

  1. 01

    Funnel & Audience Audit

    Analysing past campaign performance, target customer psychology, and CAC benchmarks.

  2. 02

    Tracking Infrastructure

    Deploying GTM containers, server-side CAPI endpoints, and custom event triggers.

  3. 03

    Creative & Angle Production

    Writing high-converting ad copy and designing modern editorial visual assets.

  4. 04

    Campaign Launch & Bidding

    Executing structured ad campaigns with controlled budget pacing and audience exclusions.

  5. 05

    Optimisation & Scaling

    Doubling down on winning ad variants, cutting underperforming segments, and scaling budgets.

Representative scenarios

Where this service fits.

Illustrative examples of the kinds of problems this service addresses and how we would approach them. They are not client case studies.

B2B SaaS Lead Generation

Typical challenge

An enterprise workflow startup needed qualified demo bookings from operations managers.

How we would approach it

Targeted LinkedIn campaigns and aligned landing pages, optimised against cost per qualified lead.

High-Ticket E-commerce Acquisition

Typical challenge

A direct-to-consumer luxury brand needed to scale revenue while protecting return on ad spend.

How we would approach it

Structured creative testing and budget pacing, scaling spend only where returns hold.

Security & performance

Considerations built in from the start.

  • First-Party Cookie ArchitectureFuture-proof first-party data capture compliant with GDPR and CCPA regulations.
  • Bot Traffic FilteringExclusion rules preventing click fraud from draining your advertising budget.

FAQ

Questions we are often asked.

How do you determine the recommended monthly ad budget?

We analyse your average customer lifetime value (LTV), target cost per acquisition, and market keyword pricing to calculate the minimum budget needed for statistical significance.

How quickly can we expect to see results from paid campaigns?

Campaigns start generating traffic and conversion data within days of launch. Efficiency usually improves over the following weeks as data accumulates and targeting and creative are refined.

Do you design the ad creative and write the copy as well?

Yes. Our team handles the entire campaign lifecycle: creative concepting, graphic design, video ad formatting, copywriting, landing page development, and bid management.

Do we retain ownership of our ad accounts?

Always. All campaigns run directly inside your own Google Ads and Meta accounts. You maintain complete administrative control and billing transparency.

Related work

Relevant projects.

All work

Connected services

Often combined with.

Start a conversation

Planning a digital marketing project?

Send a short brief on WhatsApp or through the project form. We will reply with questions, a suggested approach and an indicative timeline.

Discuss Digital MarketingUse the project form Or call +91 75340 62145