- 01
Discover
Users, constraints and objectives
Typical timing · Week 1
We begin by understanding the business model, the people who will use the product, existing systems and the constraints that matter. The aim is a precise problem statement before anyone commits to a layout or a stack.
Outputs
- Project brief and success criteria
- Stakeholder interview notes
- Competitive and content review
- Technical feasibility notes
- 02
Strategy
Architecture, scope and roadmap
Typical timing · Week 1–2
We define the information architecture, technical approach, data model and milestones. Scope is broken into releasable increments with clear acceptance criteria, so trade-offs are visible early.
Outputs
- Sitemap or system architecture
- API and integration outline
- Milestone plan
- Risk register
- 03
Design
Interfaces, systems and interaction
Typical timing · Week 2–4
We move from wireframes to high-fidelity interfaces built on a shared token system — typography, colour, spacing and components — with every state designed, including empty, loading and error.
Outputs
- Wireframes and prototypes
- Design system and tokens
- Responsive layouts
- Motion and interaction notes
- 04
Build
Modular, typed implementation
Typical timing · Week 4–8
Approved designs are implemented as modular, typed components and services. You review working software on a staging environment at regular intervals rather than waiting for a final reveal.
Outputs
- Source code in your repository
- Component library
- Database migrations
- Staging previews
- 05
Test
Quality, accessibility and security
Typical timing · Week 8–9
We test across devices and browsers, review accessibility and performance, and check security-sensitive paths. For Web3 work this includes unit, fuzz and invariant testing and preparation for independent audit.
Outputs
- Automated test suites
- Cross-browser QA checklist
- Performance and accessibility review
- Security review notes
- 06
Launch
Controlled release
Typical timing · Week 9–10
We plan the release carefully: environments, domains, redirects, analytics, error monitoring and backups are configured and checked before public traffic arrives.
Outputs
- Production deployment
- Analytics and conversion tracking
- Domain, DNS and redirect plan
- Backup and rollback plan
- 07
Scale
Measure, improve and extend
Typical timing · Ongoing
After launch we review real usage, search visibility and performance, then prioritise improvements. Ongoing support can include maintenance, new features and periodic technical reviews.
Outputs
- Monitoring and alerting
- Periodic technical reviews
- SEO and content reviews
- Feature roadmap
Timings are indicative for a typical engagement and are confirmed in each project proposal.
Start a conversation
Ready to start with discovery?
Share what you have — a brief, a sketch or a problem statement — and we will suggest the right first step.